Healthy Kids Menus

An article on NPR is citing a study that was done by ChildObesity180 on the fast casual restaurant chain Silver Diner changing up their kids menu to offer more healthy options. The study tracked some 350,000 kids menu orders covering 6 months before and 6 months after they changed the menu. Healthy meant the meal …

Letting your Why guide your actions

Check out this video on what makes Chipotle’s pork different.

Chipotle stopped serving pork in hundred’s of it’s stores back in January because one of their suppliers wasn’t living up to Chipotle’s animal care standards. I’m assuming that this cost them quite a bit in profitability as pork is a higher contribution margin item than chicken or steak.

I think that Chipotle’s corporate culture and commitment to selling humanely raised animals is a great example of understanding yourself as a company and what your customers value.

So often companies market their corporate responsibility but when the rubber meets the road, and they have an earnings call coming up, they cave and go for profits and alienate their customers and damage their brand. It is refreshing to see Chipotle practicing what they preach.

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McDonald’s works on turnaround

McDonald’s has been a huge topic in the industry this year with their dismal financial performance, commitments to changing their food supply and raising the minimum wage at the corporate owned stores. Nation’s Restaurant News posted an article online following McDonald’s earnings call. Here are some of the highlights from the article: New CEO Easterbrook …