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The Next Big Competitive Advantage in the Restaurant Industry

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It is human nature to look forward trying to figure out what is going to be the next big thing in your industry so you can beat your competitors to the punch. I believe the next big thing in the restaurant industry is going to be technology, look how perceptive I am.

Technology and apps are presented all the time as these magic bullets that can fix your business. In a lot of cases, they can add incredible value to your business if you can get them implemented.

Implementation is the key! Identifying, Testing, and Implementing new technology across a portfolio of restaurants and ensuring that you get your ROI out of the tool requires a unique skill set and disciplined approach.

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The technology implementation skill set is the muscle that each restaurant company has to develop. It is the companies that adopt technology quickly and get an ROI on the product that are going to have the competitive advantage in the future.

I own an app company, OpsAnalitica, we have a restaurant checklist and reporting platform. Our platform can be implemented in a few hours because it is very user-friendly, and it was designed to scale from basic to advanced effortlessly. More complicated platforms can take weeks or months to get implemented.

I spent the last five years before starting OpsAnalitica doing large enterprise security consulting for Fortune 500 companies. I’ve been a part of several multi-million dollar implementations, and I would like to tell you that they all went perfectly. They didn’t.

The blame for the mediocre results of these projects should be equally spread out to all parties that were involved. It is usually a combination of factors that take a plan with so much hope and expectation into the crapper.

Here are some of the lessons I learned doing these implementations:

1. The most important rule of implementations: START SIMPLE AND ADD FUNCTIONALITY FROM THERE!!!! I can’t stress this enough, you just purchased a Ferrari piece of software. Start with the most basic functionality and get it out there to the end users. Then take their feedback and continue to roll out additional functionality over time. Trying to do too much in phase 1 is the number one reason I saw projects fail.

2. Be wary of companies that won’t help let you kick the tires of their product before you purchase, demand a free trial. At the very minimum make them show you a live demo of the tool. If they can’t do a live demo or let you see the product in action at another company, they don’t have a product that works.

3. Find out what kind of support packages and training the company offers. Use that as a negotiating point when you can’t get additional concessions on price try to get them to offer expanded support.

4. If you hire consultants be wary if they never push back – consultants that don’t push back on requirements or don’t offer their expert opinion and try to steer you to the best option are not consultants. You pay consultants to consult, to tell you that you are wrong or that you are going to pay a penalty if you do it this way. If the people you just hired to implement just say yes and do whatever you want then you aren’t getting your monies worth.

5. Ask for references and know you will never get a reference that isn’t going to tell you the product is great. Use your network and try to reach out to people who work at companies that use the tool and see if they like the product.

Technology, when implemented and being used correctly can save time, money, and drive profits. Those profits and the increased cash flow can allow you to push your competitors around on the playing field. They can allow you to increase your marketing, get better locations, open more locations, etc..

Technology, when not implemented correctly: can suck away cash, steal focus, waste valuable time, stop other projects from being funded or started and leave a horrible taste in your mouth. Technology is only better than manual processes when it works.

I hope that this blog helps you on your next project and that you start trying to strengthen your internal implementation skill set.

Written by

I've been in the restaurant industry for most of my adult life. I have a BSBA from University of Denver Hotel Restaurant school and an MBA from the same. When I wasn't working in restaurants I was either doing stand-up comedy, for 10 years, or large enterprise software consulting. I'm currently the Managing Director of OpsAnalitica and our Inspector platform was originally conceived when I worked for one of the largest sandwich franchisors in the country. You can reach out to me through LinkedIn.

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