On May 22, 2015 we wrapped up a blog series on Yelp. Click here to read the wrap up post. As a Yelp user I recently conducted a search for a restaurant in West Palm Beach and I saw this new message, starting with “Your trust….”, from Yelp right below Recommended Reviews.
I clicked on the link and read the page where Yelp gives their side of the story on reviews and yelp advertisers getting preferential treatment. Yelp went so far as to provide examples of how users can prove to themselves that Yelp doesn’t alter reviews. I ran the test search that they provided, ironically the top two businesses that were returned had closed.
With their test search none of the top results were current advertisers. I did a secondary search of motels that were pet friendly in Odessa Texas trying to see if the Quality Inn that was returned on my google search would show up, they did but they weren’t currently advertising. The top search result was an ad for the La Quinta, see screenshot.
When you look at the search results you will notice that the ad spot doesn’t show the star rating or the number of reviews like the other results. It is also apparent that the it is an ad with the yellow and white ad flag in the upper left corner.