Blog

HomeFood SafetyYelp responds to critics

Yelp responds to critics

On May 22, 2015 we wrapped up a blog series on Yelp. Click here to read the wrap up post. As a Yelp user I recently conducted a search for a restaurant in West Palm Beach and I saw this new message, starting with “Your trust….”, from Yelp right below Recommended Reviews.

Screenshot 2015-07-09 21.53.27

I clicked on the link and read the page where Yelp gives their side of the story on reviews and yelp advertisers getting preferential treatment.  Yelp went so far as to provide examples of how users can prove to themselves that Yelp doesn’t alter reviews. I ran the test search that they provided, ironically the top two businesses that were returned had closed.

Evernote Camera Roll 20150712 231558

With their test search none of the top results were current advertisers. I did a secondary search of motels that were pet friendly in Odessa Texas trying to see if the Quality Inn that was returned on my google search would show up, they did but they weren’t currently advertising. The top search result was an ad for the La Quinta, see screenshot.

Evernote Camera Roll 20150712 231624

When you look at the search results you will notice that the ad spot doesn’t show the star rating or the number of reviews like the other results. It is also apparent that the it is an ad with the yellow and white ad flag in the upper left corner.

Evernote Camera Roll 20150712 231711

When I clicked into the ad, I got the normal Yelp page and saw that this particular property had a 1.5 Star rating with plenty of bad reviews.
In our last blog on Yelp we called on Yelp to provide more transparency about reviews. This is a good first step. Here’s a link to the Yelp FAQ, http://www.yelp.com/advertiser_faq.

Written by

I've been in the restaurant industry for most of my adult life. I have a BSBA from University of Denver Hotel Restaurant school and an MBA from the same. When I wasn't working in restaurants I was either doing stand-up comedy, for 10 years, or large enterprise software consulting. I'm currently the Managing Director of OpsAnalitica and our Inspector platform was originally conceived when I worked for one of the largest sandwich franchisors in the country. You can reach out to me through LinkedIn.